Rolex defines durability, precision, and reliability.
Rolex is a globally recognized Swiss luxury watchmaker, celebrated for its century-long legacy of precision engineering and pioneering innovations. Founded in London in 1905 by Hans Wilsdorf and Alfred Davis, the company later moved to Geneva, where it became the first to develop a waterproof wristwatch, the "Oyster," in 1926. This spirit of excellence continued with the invention of the Perpetual rotor in 1931, the world’s first self-winding mechanism with a 360-degree rotating weight. Beyond technical milestones, Rolex has solidified its place as a cultural icon by outfitting explorers on Mount Everest and in the Mariana Trench, while also serving as the official timekeeper for prestigious sporting events like Wimbledon and Formula 1. Today, the brand remains uniquely independent, owned by the Hans Wilsdorf Foundation, and continues to be a universal symbol of achievement and status through its iconic models like the Submariner, Daytona, and Datejust.